Everything In The Chew

A small Irish family business · Dublin

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Took Chicken Out Of The Bowl? Here's Everything In The Chew.

The full Waggle label, ingredient by ingredient, in the order it's printed on the jar. No "natural flavour". Nothing you have to guess at.

Chocolate Labrador sitting in the kitchen

If you've spent months keeping chicken out of your dog's bowl, you'll know the next step: reading the back of everything else that goes in their mouth. The treats. The dental sticks. The chews in the press.

Why owners check the chews

Chicken can hide in soft chews and treats. It turns up as chicken fat, chicken liver, poultry flavour, or a vague "natural flavour" that doesn't say what it is.

Example chew tub label with chicken liver and chicken fat circled in red
An illustration of the kind of label owners describe finding. Not a real brand.

So here's ours. All of it.

The Waggle label

Ingredients Complementary feed for dogs
  1. Salmon meal16%The main protein. Salmon is the only meat or fish in the chew.
  2. Potato flakesPart of the soft chew base.
  3. Pea flakesPart of the chew base.
  4. Beet pulpA plant fibre.
  5. Vegetable glycerinKeeps the chew soft. Plant-based.
  6. Tapioca starchHolds the chew together.
  7. EpiCor Pets3%A dried, inactivated yeast fermentate.
  8. Salmon oil3%Omega-3 fats from salmon.
  9. Algae mealFrom algae.
  10. LinseedsAlso called flaxseed.
  11. Fructo-oligosaccharides2%A prebiotic fibre, often shortened to FOS.
  12. Dried nettleA dried herb.
  13. Colostrum powder1.5%Colostrum, the "first milk". For immune health and the gut lining.
  14. Sunflower oilA plant oil.
  15. Dried rosemaryA dried herb.

Fifteen ingredients, every one named. Percentages are shown where the label declares them.

Get 3 months for €29.95 →

What isn't on the label

No chicken
No wheat
No "natural flavour"
No beef meat, pork, soy or corn

If your dog is on a vet-prescribed diet, check with your vet first.

How you give it

Chocolate Labrador taking a Waggle salmon chew from an open palm

One to three chews a day, depending on your dog's size, given like a treat. Most dogs take it straight from your hand, so there are no tablets hidden in cheese.

We're a small Irish family business from Dublin, and Waggle was developed by a vet here in Dublin. We make one thing: a daily salmon chew for skin, coat and immune support.

Launch offer · Ireland

3 months for the price of 1: €29.95

The Waggle jar, its kraft mailer box and a small gift box
  • A full 3-month supply, about 33c a day
  • A free mystery gift with every order
  • One-off purchase. No subscription, nothing to cancel
Get 3 months for €29.95 →

Offer ends at midnight tonight

This page is an advertisement published by Waggle. Waggle aller-immune chews are a complementary feed for dogs that supports healthy skin, coat and immune function. They are not a medicine and do not diagnose, treat or prevent any condition. If your dog is unwell, see your vet. © 2026 Waggle, Ireland.