Everything in the chew

A small Kiwi company · Auckland

Took chicken out of the bowl? Here's everything in the chew.

The full Waggle label, ingredient by ingredient, in the order it's printed on the jar. No "natural flavour". Nothing you have to guess at.

Chocolate Labrador sitting by his food bowl

Why owners check the chews

If you've spent months keeping chicken out of your dog's food, you'll know the next step: reading the back of everything else that goes in their mouth. Treats. Dental sticks. Supplement chews.

A lot of soft chews are built on chicken. It turns up as chicken fat, chicken liver, poultry flavour, or a vague "natural flavour" that doesn't say what it is.

Example chew tub label with chicken liver and chicken fat circled in red
An illustration of the kind of label owners describe finding. Not a real brand.

So here's ours. All of it.

The Waggle label

Ingredients Complementary feed for dogs
  1. Salmon meal16%The main protein. It's the only meat in the chew.
  2. Potato flakesPart of the soft chew base.
  3. Pea flakesPart of the chew base.
  4. Beet pulpA plant fibre.
  5. Vegetable glycerinKeeps the chew soft.
  6. Tapioca starchHolds the chew together.
  7. EpiCor Pets3%A dried, inactivated yeast fermentate.
  8. Salmon oil3%Omega-3 fats from salmon.
  9. Algae mealFrom algae.
  10. LinseedsAlso called flaxseed.
  11. Fructo-oligosaccharides2%A prebiotic fibre, often shortened to FOS.
  12. Dried nettleA dried herb.
  13. Colostrum powder1.5%The first milk a cow makes. This is dairy. See the note below.
  14. Sunflower oilA plant oil.
  15. Dried rosemaryA dried herb.

Fifteen ingredients, every one named. Percentages are shown where the label declares them.

What isn't on it

No chicken
No wheat
No "natural flavour"
No beef meat, pork, soy or corn
Who Waggle isn't for It contains colostrum, which comes from milk. If your dog reacts to dairy or beef, Waggle isn't right for them. If your dog is in the middle of an elimination diet with your vet, check with your vet before adding anything new, including us.

How you give it

Chocolate Labrador taking a Waggle salmon chew from an open palm

One to three chews a day, depending on your dog's size, given like a treat. Most dogs take it straight from your hand, so there are no pills hidden in cheese.

We're a small Kiwi company, and Waggle was developed by a vet. We make one thing: a daily salmon chew for skin, coat and immune support.

Launch offer: 3 months for the price of 1

One jar is a 3-month supply. NZ$59.95

  • About 66c a day
  • A free mystery gift with every order
  • One-off purchase, no subscription
Get Waggle: 3 months for the price of 1
3 months for the price of 1: NZ$59.95