Our Story: My Brother's A Vet In Dublin

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My Brother's A Vet In Dublin. He Kept Seeing The Same Dogs Come Back.

How one line from a vet turned into a salmon chew, and a whole family packing boxes.

Our chocolate Labrador, the first taste-testerBy one of the Waggle family, Dublin · Oct 27, 2026 · 3 min read
Our chocolate Labrador lying on the kitchen floor

I'm not the vet in the family. My brother is. He's a vet here in Dublin.

For years, he'd come home with the same story. The same dogs, back in again, week after week. Itchy skin. Sore ears. Licked paws.

Good owners, doing everything right. New food. New shampoo. The cream. The cone. And still, back in again.

"We only ever see them once something's already wrong."

So he started making something himself

That line stuck with him. Not another tablet to hide in cheese. Something a dog would actually want, every single day.

Because every day is the whole point. A supplement that sits at the back of the press does nothing.

He kept coming back to the gut. About seventy percent of a dog's immune system lives there. The skin and the ears are where things show up, so that's where everyone aims. He wanted something that supports what's underneath, every day, before anything goes wrong.

Line drawing of a Labrador with the gut area highlighted in orange
Where the support starts.

Our dog was the first taste-tester

Our Lab is fussy. He'll eat around a tablet with surgical precision and leave fish oil sitting in the bowl.

A heart-shaped Waggle chew in an open palm, a chocolate Labrador sniffing it
The first one. He sat there waiting for a second.

He took the first chew straight out of my hand and sat there waiting for another. That's when we knew the hard part was done.

See the chew he begged for →

Now it's the whole family

That was the start. My brother is still a vet. The rest of us do everything else. Now it's the whole family packing every box.

A Waggle mailer box, the jar and a small gift box
Every box, packed by the family.

What's in it

We make one thing: a daily salmon soft chew for skin, coat and immune support.

  • EpiCor Pets, a postbiotic studied for its support of a balanced immune response
  • Colostrum for immune health and the gut lining
  • Salmon oil and salmon meal, omega-3s for skin and a shiny coat
  • A prebiotic (FOS) that feeds the good bacteria in the gut
  • Nettle, linseed and algae for skin and coat

Full ingredients: salmon meal (16%), potato flakes, pea flakes, beet pulp, vegetable glycerin, tapioca starch, EpiCor Pets (inactivated yeast, 3%), salmon oil (3%), algae meal, linseeds, fructo-oligosaccharides (2%), dried nettle, colostrum powder (1.5%), sunflower oil, dried rosemary. Complementary feed for dogs.

Get 3 months for €29.95 →

One chew a day

A salmon chew a day, given like a treat. One to three, depending on the size of your dog. Most dogs take it straight from your hand, so there's no tablet in the cheese.

The Waggle jar beside a row of vitamin bottles, a Labrador resting his chin next to it
Keep it next to your own vitamins. You'll remember.

It started with one dog in our kitchen. Now it's going to dogs all over Ireland.

Launch offer · Ireland

3 months for the price of 1: €29.95

The Waggle jar, its kraft mailer box and a small gift box
  • A full 3-month supply, about 33c a day
  • A free mystery gift with every order
  • One-off purchase. No subscription, nothing to cancel
Get 3 months for €29.95 →

Offer ends at midnight tonight

From our family to yours.
The Waggle family, Dublin

P.S. My brother asked me to add one thing. This is the everyday bit. If your dog is unwell, bring him to your vet.

This page is an advertisement published by Waggle. Waggle aller-immune chews are a complementary feed for dogs that supports healthy skin, coat and immune function. They are not a medicine and do not diagnose, treat or prevent any condition. If your dog is unwell, see your vet. © 2026 Waggle, Ireland.